Tutorial: Bayesian Statistics and Marketing
Bayesian methods have become increasingly popular in marketing applications. The purpose of this tutorial is twofold: 1) to provide a brief introduction to Bayesian inference and to models appropriate for marketing applications and 2) to demonstrate how our R package, bayesm, can be used to analyze both survey and marketplace data collected for marketing applications.
We will cover the following topics:
All discussion will be illustrated by examples that employ bayesm.
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